DURO DURO is derived from the English word, “durable”, meaning strong, wear resistant, not easily broken, which reflects Hwa Fong’s highest corporate principle: Quality first. The four letters – D, U, R and O – represent the four pillars upholding this principle of highest quality: Dependable, Utility, Rapid, Outstanding.
Hwa Fong’s company identity system rests upon DURO’s first letter, “D”. The emerald green color represents eternal vitality and hope. The stimulating orange red strip in the D’s center represents Hwa Fong’s enthusiasm, maturity, and innovation, which is taking the company to every corner of the world. Together, these two spring colors of emerald green and orange red complement each other to symbolize life’s breath and power.